Messenger ads are going global. After promising tests in Australia and Thailand, we're expanding the beta further. We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.
This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month,1 which gives marketers an opportunity to expand the reach of their campaigns and drive more results.
“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimization across Facebook, Instagram, Audience Network and now Messenger, we're able to continue to optimize our advertising spend and further drive business results.”
Michiel Tops, General Manager of Marketing and Communications, Australian department store David Jones
Here's how it works:
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Extend your reach with Messenger ads
People will see Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen during ads creation. This can be your website or a Messenger conversation.
Messenger ads will be available in Ads Manager and Power Editor. If you're using automatic placements, Messenger is included for all supported campaign objectives. Like Audience Network, Messenger ads are an additional placement option when businesses run ads on Facebook. Advertisers will be able to add Messenger to campaigns using the Traffic and Conversion objectives on July 11, with more options like the App Installs objective coming soon.
In addition to Messenger ads, businesses can use Messenger's existing advertising solutions to
For more details about creative options and availability, visit the Advertiser Help Center.
Learn more about advertising on Messenger.