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12 Reasons Why Big Sur Is The Greatest Place On The Planet

If you've been there, you already know. Take a #76Longcut and enjoy the scenery, the open road, and your car.

1. The architecture of the iconic Bixby Bridge is somehow even more beautiful at dusk.

2. Do you even know about all the wildlife that lives in Big Sur?

3. You won't have a problem finding majestic insects here...

4. ...and sea otters can be regularly seen hanging out in kelp beds, looking super-duper cute.

5. You honestly haven't lived until you've seen a Garrapata Beach sunset.

6. The unforgettable open air and spectacular grounds prove that the camping experience in Big Sur is like no other.

7. Jade Cove is a beachcomber's paradise.

8. Lush vegetation and beautiful colors cover every inch of Julia Pfeiffer Burns State Park...

9. ...and McWay Falls doesn't even look like America, right?

10. This is a place where you'll see nature in its truest, most beautiful form.

11. But also an area that's filled with tons of great hotels, restaurants, and galleries!

So what will you find when you get lost? Share your adventure using #76Longcut. 76®. We’re on the Driver’s Side.